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How to Identify Your Target Audience
The big mistake web developers and marketers make is jumping straight into the strategy without quantifying their desired outcome. The entire point of a strategy is that it’s a means of achieving an objective. Without an objective, your go-to-market strategy is aimless. And the first strategic decision that usually gets made is choosing a target […]
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How to Build a User-Centric Website
User-centric design involves designing the website keeping the users as the top priority. The idea appears so simple, yet it is so difficult to implement. It takes thorough research, tests, and loads of experience to achieve ideal results. Although it is almost impossible to explain everything about designing user-centric websites in one blog post, we […]
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3 Ways to Make Your Website Copy More Engaging and Actionable
When was the last time you landed on a website and got sucked into reading? The messages resonated. The copy seemed laser targeted to overcoming a particular problem. It didn’t take a PhD to figure out how the solution would make your life a lot better. If you can’t remember, don’t feel bad. Most marketing […]