52% Klaviyo Revenue Percentage Growth | 80% Increase in Placed Order Rate

Zest Lighting is an Australian eCommerce store specializes in the sale of designer lighting reproductions and originals.


To increase email marketing revenue percentage by auditing, restructuring, and redesigning flows.


Although the client had Klaviyo flows already set-up, those were mostly essentially minimally-modified Klaviyo templates. They had inconsistent template designs and missed essential elements like variable product previews in abandoned flows.

As a result, email marketing contributed to less than 10% of the total business revenue.

My goal was to transform the flows to boost conversion and placed order rates, thereby increasing recurring and automated email marketing revenue.


To enhance the efficacy of the email flows, I conducted a thorough audit involving analysis of the current email sequences, automation settings, and overall performance metrics. The audit aimed to identify areas for improvement and devise a strategy to optimize these flows for better engagement and conversion rates.

Key Steps in the Auditing Process:

  1. Flow Structure Evaluation: Examining the layout and structure of existing flows, including welcome series, abandoned cart sequences, post-purchase follow-ups, and re-engagement campaigns. This involved assessing the sequence of emails, timing, and content relevancy at each stage of the customer journey.

  2. Content Relevance and Quality Check: Reviewing the content of emails within the flows to ensure they align with the brand’s voice, convey clear messaging, and provide value to recipients. Assessing the visual appeal, call-to-action effectiveness, and personalization elements incorporated within the emails.

  3. Performance Analysis: Analyzing performance metrics such as open rates, click-through rates, conversion rates, and overall engagement for each flow. Identifying underperforming emails or stages within the flows that need improvement or optimization.

  4. Segmentation and Targeting: Evaluating the segmentation strategies utilized within the flows to target specific audience segments. Assessing the effectiveness of segmentation in delivering personalized content and offers to different customer groups.

  5. Automation Settings and Triggers: Reviewing the triggers and automation settings to ensure they are properly configured and activated at appropriate touchpoints in the customer journey. Identifying any potential gaps or inconsistencies in the automation setup.


  • Some flows lacked personalization and tailored content, potentially leading to reduced engagement.
  • Certain emails within flows had lower-than-desired open rates, indicating the need for content refinement or improved subject lines.
  • Segmentation strategies were effective but could be further optimized for better targeting and customization.
  • Automation settings were generally well-configured but required minor adjustments to improve timing and sequence.


Based on the audit findings, I devised a strategy to enhance the existing Klaviyo flows. This strategy included:

  • Content optimization to improve relevance and engagement.
  • A/B testing subject lines and content variations to boost open and click-through rates.
  • Refinement of segmentation strategies for more precise targeting.
  • Fine-tuning automation settings for better timing and sequence alignment





Get Your Free Email Marketing Audit

In general, email marketing generates $40 for every dollar spent – making it the highest ROI for e-commerce brands.

Do you feel like your online store is not making enough out of email marketing? I will review your email strategy, setup, and metrics and look for places to tweak and improve your approach.

Don’t Just Take My Word For It

"I had the pleasure of working with Aman on a recent project involving Klaviyo, and I have to say, he did an outstanding job. From the very beginning, he demonstrated a deep understanding of the platform and showed a willingness to go above and beyond to ensure our email campaigns and overall account were optimized for success. Aman's communication skills were top-notch, always keeping us in the loop on progress, and providing clear and concise explanations when needed. He was extremely professional throughout the project, consistently meeting deadlines and going out of his way to address any concerns we had. His expertise in Klaviyo is particularly impressive, and we were able to see tangible results from his work in a relatively short amount of time. His attention to detail, strategic thinking, and problem-solving skills were invaluable, and we are grateful to have had him on our team. Overall, Aman was a pleasure to work with, and I would highly recommend him to anyone looking for a talented and knowledgeable digital marketer to help with their Klaviyo campaigns."
“Aman comes with my warmest recommendations. A bright and hard working guy, who delivers on time and with a quality in his work that far surpassed my expectations. Aman is able to work independently and quickly became an integral part of our team and a valued team member.”

founder/CEO, Go! Running tours
“Aman was great, knew exactly what was wrong with my email marketing program, communicated well and right away. I would recommend.”
“Aman helped me understand Email Marketing in much greater detail. Aman is highly knowledgeable in this area and would recommend anyone who is looking to build and grow their sales funnel to work with Aman. Aman is very professional and extremely generous. Make sure to ask any questions you might have and Aman will go out of his way to answer them for you.
Joon K LeE

CEO, Inquivix

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