MoonBrew

- Case Study by Aman Mehta

MoonBrew worked with me during a period of rapid growth, when acquisition was accelerating but lifecycle systems hadn’t yet caught up. The task was clear: build a scalable retention engine that could support subscription growth, reduce early churn, and drive more revenue.

The Challenge

MoonBrew needed a scalable lifecycle system that could support long-term retention, improve subscriber quality, and unlock more automated revenue.

The Solution

I rebuilt their lifecycle program from the ground up, focusing on automation, subscription retention, and performance visibility.

Key initiatives included:

- Rebuilding core lifecycle flows across email and SMS

- Restructuring subscription communications around churn-risk moments

- Shifting revenue mix from campaigns to automation

- Implementing a consistent testing and optimization cadence

- Improving signal clarity post-iOS15 and protecting deliverability at scale

Impact

MoonBrew saw measurable gains across revenue and retention metrics:

Results at a glance:

- Improved early subscription retention (orders 2–4)

- Higher subscriber conversion within the first 30 days

- More consistent engagement despite Apple MPP constraints

Beyond metrics, MoonBrew gained a scalable lifecycle foundation and clearer visibility into what was driving long-term customer value.

Why it Worked

This engagement succeeded by prioritizing systems over tactics.

I focused on:

- Designing for the full customer lifecycle

- Addressing churn before it happened

- Staying close to data and execution

- Building programs that compound over time

The result was not just stronger short-term performance, but a retention engine built to scale alongside the brand.

Testimonial

"Aman helped us build engaging retention campaigns from the bottom up - from targeted and effective segmentation to content that was on-brand and engaging. The team was responsive, thorough, and worked hard to secure meaningful retention improvements for our brand." - Posy Stoller, Brand Director, Moonbrew

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Don’t Just Take My Word For It

"I had the pleasure of working with Aman on a recent project involving Klaviyo, and I have to say, he did an outstanding job. From the very beginning, he demonstrated a deep understanding of the platform and showed a willingness to go above and beyond to ensure our email campaigns and overall account were optimized for success. Aman's communication skills were top-notch, always keeping us in the loop on progress, and providing clear and concise explanations when needed. He was extremely professional throughout the project, consistently meeting deadlines and going out of his way to address any concerns we had. His expertise in Klaviyo is particularly impressive, and we were able to see tangible results from his work in a relatively short amount of time. His attention to detail, strategic thinking, and problem-solving skills were invaluable, and we are grateful to have had him on our team. Overall, Aman was a pleasure to work with, and I would highly recommend him to anyone looking for a talented and knowledgeable digital marketer to help with their Klaviyo campaigns."

JIM SEWELL

CEO/FOUNDER, JUNGLE MERCH

“Aman comes with my warmest recommendations. A bright and hard working guy, who delivers on time and with a quality in his work that far surpassed my expectations. Aman is able to work independently and quickly became an integral part of our team and a valued team member.”

LENA ANDERSSON

founder/CEO, Go! Running tours

“Aman was great, knew exactly what was wrong with my email marketing program, communicated well and right away. I would recommend.”

JEFF THOMSON

CEO, EXHIBIT COMPANY INC

“Aman helped me understand Email Marketing in much greater detail. Aman is highly knowledgeable in this area and would recommend anyone who is looking to build and grow their sales funnel to work with Aman. Aman is very professional and extremely generous. Make sure to ask any questions you might have and Aman will go out of his way to answer them for you.

Joon K LeE

CEO, Inquivix